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Basis of Marketing

Niche Research

See Below the pointers of a profitable adsense niche.

1. Has high CPC associated with it.
2. Has low competition.
3. Has plenty of advertisers in adwords.
4. Has plenty of searches in google.

I have got all the fancy niche/keyword research tools, but as I am aware masses do not have access to these tools, thats why I will be using a free tool which is Google Keyword tool.

I find it very accurate and has worked well for me in the past.

To give us a start point to do our niche research, we have to look for some topics which we think have high CPC.

Below our few topics which usually have high cpc asoociated with them. I have bit of interest in these topics as well and plus they have high cpc so thats a plus. Its better to go in a niche where you have some Interest it just makes your work easy and you wont feel bore doing it. So here we go than:-)

1. Legal
2. Finance
3. Web Hosting
4. Medical
5. Travel
6. Career Training
7. Health
8. Home Care
9 Security
10 Online Degrees

I love travelling different places and getting to know different cultures so as I told you before select something you have interest in So i have chosen travel from the above list as my market.

I then go to http://ubersuggest.org/ or scrapebox keyword scraper and do a number of searches starting with travel and then tourism or vacation, This step will give me lots of related keywords to my main topic which is travel, i will than save all the keywords list in notepad to use it later.

After that i do the below step

1. Go to dmoz.org
2. Enter your market term in the search box. e.g. "travel"
3. Click on a category. e.g. "Specialty Travel"
4. Here you will see a whole list of potential travel niches.. e.g. "backpacking", "camping", "cruises", "boat charters" "caving" "snow biking" "surfing" " monutain biking"
5. List down all the niches that you are interested in.
6. Go to http://dir.yahoo.com and follow the same tasks.

After that.

1. Go to Google and search for your market keyword and append it with the word "forum". e.g. "travel + forum".
2. Look for any forums in the results and click on them.
3. Skim through the forums looking for more niche ideas.

After all the steps above now you must have quite a few niche ideas saved in your notepad.

Its time to use google keyword tool, open it and paste all the niche ideas you have saved and sort it by estimated cpc.

Below are the things we are looking for:-

1. High CPC
2. High Searches per month
3. Consistent searches through the year make sure its not a seasonal keyword.

I also make sure that my "match type" is set to "exact". This should give an accurate result for each keyword.

I than focused on a keyword which is "mountain biking" after digging it deep and going through so many related keywords i chose about 9 keywords which met my criteria of a profitable niche "high cpc" "high search volume"

Now the keywords which i have chosen "9" have to find out whats the competition like I do this by typing into google each niche keyword phrase in inverted commas ("). and see how many results it came up with, I usually go with keywords which has results under 800k (you can choose less than that like 500K results in google results for your searched keyword)

Now it is time to see what are the top 10 sites like.
how many sites in top 10 have your exact match keyword in title?
What is the domain age?
what is their PR?
How many backlinks they have got?


OK I usually go for keywords where atleast 2 sites in top 10 does not have my exact match keyword in the title.

Atleast 2 domains are under 2 year old.

Atleast 3 sites with pr under 4.

(To check the above you can use a free firefox plugin "seoquake"

(To Check backlinks profile of your top 10 you can use ahrefs.com or majesticseo)

After doing all the above steps i have chosen my keyword which matches most of my above requirments.

So my chosen keyword has below stats

1. It has a CPC of $3.94 associated with it.
2. It has 18,000 exact match searches per month.
3. It is not a seasonal keyword.
4. The competition is 681,000 in google.
5. It matches all my competition analysis requirments.

Alright guys thats how I do my niche research.

LETS DO IT TOGETHER Guys DO THE ABOVE STEPS FIND YOUR NICHE AND LETS START AT THE SAME TIME.

If you dont understand anything from above please ask me and i will explain it to you.

The next update will be here in 3 to 4 days.

Thanks,

Sam












Guys Just to make clear that "Low" competition in google keyword tool means that there are very few advertisers bidding for that, It has nothing to do with seo competition.

If advertising competition is low dont go for that keyword because if you do you will get alot of unrelated ads and that will affect your CTR.

Use http://www.spyfu.com/ to check how many advertisers are actually bidding on your selected keywords.

Kind Regards,

Sam










Deep Niche Analysis

Guys in the last step we found our niche now its time to do some deep niche analysis and try to find out everything possible for our chosen niche.

This is a very important step in the whole process so lets dig in and get all the ins and outs of our niches.

Ok to start up with I opened google and searched for my niche + forums.

Than I started going through the forums, what we are looking for is any questions people have, If there are any problems which needs solving in our niche, what people are talking about, If there are any hot debates going on, anything you find just note It down in a notepad.

Next go to yahoo answers and search for questions about your niche, see what people are asking frequently, anything you find just note it down.

Next step go to amazon/ebay and look for best selling products or books in your niche (If any)
note down everything you find useful in your notepad.

Next go to Technorati.com or do a search on google your niche + blogs and search related blogs about your niche, go through some posts and see If you can find something interesting, make notes on how they have structered their blog, what are the topics people are making comments on. make notes of everything useful you find.

Guys I want you to spend some time on this step, without this we wont be able to make a high quality site. 

Remember we are making a site which is helpful and insightful for the visitor.

Please post below if you have any questions and i will try my best to answer them.

Kind Regards,

Sam

Pasted: Jul 15, 2014, 4:09:43 pm
Views: 115